At Universal Music Group’s Island Def Jam Record Label, I created compelling visuals that resonated globally. I managed assets for industry icons such as Beyoncé, Jay-Z, and Justin Bieber, and contributed to major productions, including Fall Out Boy’s Light Em Up (225M+ views), Bon Jovi’s Because We Can (27M+ views), and Trey Songz’s Never Again (8.5M+ views) music videos. As a creative producer/photographer, I played a key role in elevating music storytelling through album cover design, promotional shoots for both emerging and established artists, and behind-the-scenes productions that helped shape rising talents into superstars. The Work often took me to intimate settings, such as Bon Jovi’s private residence outside of New York City, where I captured exclusive portraits. A career highlight includes my involvement in Rihanna’s groundbreaking 7-7-7 tour—7 concerts on 7 continents in 7 days.