At Universal Music Group’s Island Def Jam Record Label, I crafted visuals that resonated on a global scale. From managing assets for icons like Beyoncé, Jay-Z, and Justin Bieber to assisting in the production of Fall Out Boy’s Light Em Up (225M+ views), Bon Jovi’s Because We Can (27M+ views), and Trey Songz’s Never Again (8.5M+ views), my work as a creative producer elevated the storytelling of music. I designed album covers, led promotional shoots for emerging and established artists, and brought behind-the-scenes productions to life, helping mold rising talents into superstars. I often captured intimate portraits at private residences, including Bon Jovi’s home outside of New York City. Highlights include working on Rihanna’s groundbreaking 7-7-7 tour—7 concerts on 7 continents in 7 days.