For Summer’s Eve, I directed and executed a comprehensive visual campaign, handling art direction, lighting, product photography, and production for both photo and video shoots. This project centered on capturing the brand’s commitment to confidence and self-care while showcasing its products in a fresh, modern light.

The campaign’s imagery was designed to emphasize Summer’s Eve’s focus on empowering consumers through simple yet essential self-care rituals. By incorporating soft, natural lighting and clean, inviting compositions, I crafted visuals that reflected the brand’s gentle and approachable nature. Each shot was meticulously planned to highlight product textures, packaging, and usability, creating a sense of trust and authenticity for the audience.