Art directed a national H&M campaign, enhancing sales and designing UI/UX for a web-based e-commerce platform to elevate user engagement and streamline shopping.
The comprehensive collection included clothing and accessories, was available online and in select stores globally — with 10% of sales going toward the United Nations Free & Equal campaign. We invited Olympian Gus Kenworthy, pop music artist Kim Petras, model-activist Gabrielle Richardson, rapper and entertainer Aja, and music artist Shaun Ross for a photo/video shoot to try on the collection and answer the question: “What does Pride mean to you?”
