How does one narrow 16 Emmys, 27 Golden Globe nominations, and countless SAG awards into 25 moments? Working with NBC, I searched through the first eight seasons of NBC's Will & Grace for click-bait — 25 iconic moments/memories that I turned into hilarious GIFs later embedded into an article to promote the revival of the show.

This campaign quickly reached over 1M shares as the GIFs created impressions throughout the web.